Japanese hotel company Metaplanet has bolstered its cryptocurrency portfolio with the acquisition of 162 Bitcoin (BTC) at a cost of $13.5 million, representing an average purchase price of $83,123 per coin. This strategic purchase increases the company’s total holdings to 3,050 BTC, valued at approximately $259 million, further cementing its reputation as “Japan’s MicroStrategy” due to its aggressive Bitcoin acquisition strategy.
The purchase comes at a time when Bitcoin faces selling pressure ahead of the US Consumer Price Index data release, with the crypto market experiencing significant outflows from crypto ETFs. Despite this market volatility, Metaplanet’s stock price responded positively to the announcement, increasing by 8% to reach 3,630 yen per share, demonstrating investor confidence in the company’s Bitcoin-focused financial reserve strategy. The company’s total investment in Bitcoin now amounts to 38.452 billion yen, reflecting their substantial commitment to cryptocurrency as a financial reserve asset.
Metaplanet’s average acquisition price across its entire Bitcoin portfolio stands at $83,180 per coin, reflecting the company’s consistent approach to cryptocurrency investment despite fluctuating market conditions. To support its ambitious acquisition goals, the firm recently issued 2 billion JPY in zero-interest bonds, creating a financial structure that provides capital without incurring interest expenses, thereby maximizing flexibility for future Bitcoin investments. The current Fear and Greed Index has entered fear territory, suggesting this could be an opportune time for Metaplanet’s accumulation strategy.
The company has recorded impressive Bitcoin yield metrics, with a year-to-date yield of 53.2% in 2025, calculated as the percentage change in the ratio of Bitcoin holdings to fully diluted shares outstanding. This yield metric serves as a key indicator of Metaplanet’s effective Bitcoin integration strategy and growing exposure to cryptocurrency price movements. The company’s strategic acquisition demonstrates resilience against global economic conditions that typically drive cryptocurrency volatility.
Looking forward, Metaplanet has established ambitious targets for its Bitcoin acquisition roadmap, aiming to accumulate 10,000 BTC by the end of 2025 and expand to 21,000 BTC by 2026. This long-term vision aligns with broader market observations that suggest strong support for Bitcoin among institutional holders, evidenced by whale accumulation of over 65,000 BTC in the past 30 days despite macroeconomic pressures and policy shifts affecting the broader cryptocurrency market.
